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So these two guys are in the jungles of Peru working for some oil company, when they stumble across a Cacao bean that’s been extinct for over 100 years. Without any chocolate knowledge whatsoever (well, no more than you and I!), they decided to start a premium chocolate brand, and Fortunato Chocolate was born. It even caught the attention of the late and great celebrity chef, Anthony Bourdain. It’s a Willy Wonka meets Indiana Jones episode 625 of The (13 year-old, award-winning) Small Business Big Marketing podcast.

So, who's behind Fortunato Chocolate?!

Today’s chat is all about the business of chocolate. It’s set deep in the Peruvian jungle, involves an extinct cacao bean that’s no longer extinct, two half-brothers with the same mother but different fathers, world-class chocolate maker Max Felchlin, a Swiss chocolate lab, the late (and great) celebrity chef Anthony Bourdain, two Peruvian women from Washington, two chocolate shops, and an online store.

You can’t make this stuff up … It’s pretty much Willy Wonka meets Indiana Jones!

Out of this adventurous tale was born Fortunato Chocolate, and the owners are Adam & Brian, the two half-brothers mentioned earlier. 

Without further ado, I start by having them rate on a scale of one to ten, exactly how much they love what they’ve got themselves into.

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Timbo Reid

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