In this week's episode, we have Lara Smedley. Lara is an event producer and owner of Smedley Events. She has more than a decade of experience in sports marketing and event production. Her passion for creating experiences to lasting memories pushed Smedley Events to become the go-to for most Colorado and Texas corporate, brands, and non-profit organizations.

The year 2020 didn't favor the events industry so much that there was a need for her to pivot. She thought of a way to stay afloat. This is when My Fan Seat was born. She saw an emerging trend in Europe and Asia where Fan cutouts are placed in the team's stadium while in-person attendance is still restricted. This brilliant idea kept them afloat in the middle of the pandemic.

Lara also talked about the importance of niching down. It's been said a lot of times that working with clients that you truly resonate with, allows you to bring out the best of your skills. With focusing only on her ideal clients, she made her business best suited to her lifestyle.

Discover more of Lara's excellent journey as she keeps her business not only surviving but thriving.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Lara's website: https://www.linkedin.com/in/larasmedley/
Smedley Events: https://www.smedleyevents.com/
Facebook: https://www.facebook.com/smedleyevents/

Learn more about Katie and Next Step Social Communications:
Clubhouse: joinclubhouse.com/@katiebrinkley
https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.instagram.com/iamkatiebrinkley/

---

Hosted on Acast. See acast.com/privacy for more information.