Cruise, backed by General Motors, plans to have one million of its self-driving cars on the road by 2030, according to CEO Dan Ammann. But the cars won't be sold to individuals. Instead, Cruise plans to introduce the public to its autonomous vehicles via ride sharing. The idea is that instead of calling an Uber or a Lyft, passengers will call a Cruise AV.

On this episode of Leadership Next, Ammann tells Alan Murray and Ellen McGirt how the company plans to pull this off. He also explains why he's so eager to get more self-driving cars on the road. For him, it's about safer roads and saving lives.