Your company is throwing marketing tactics against the wall to see what sticks. We call these, random acts of marketing, and it's never going to produce the results you expect. Instead, you need the right mix of marketing tactics, all executing in an orchestrated way to produce the one plus one equals three you’ve been promised.  Today’s prospects have complex buying journey’s so that’s made the selection and execution of marketing tactics equally complex. You have to know exactly what to say, to whom, when, and in what format to impact your prospects buying journey.

What we’ll cover in the show –

• How to know what tactics to use and when


• How to organize all the appropriate tactics and manage them like a philharmonic orchestra


• How to prioritize tactics when your budget prevents you from doing it all


• How to get tactics to work together in an omnichannel approach


• When to say NO to certain tactics and why