S4E19: Taking a bold stance with your business, with Lori Jones (CEO of Avocet Communications)
In this conversation, you’ll learn:
- Why marketing is often the 'forgotten lever' on the CEO dashboard
- Why most companies are bland, and the importance of taking a bold stance
- The conversations leadership teams need to have before the business can really get noticed
Resources/sources mentioned:
- Email Lori at lori@avocetcommunications.com
- Lori Jones Twitter account (https://twitter.com/LoriJones)
- PQ app (Positive Intelligence) (https://support.positiveintelligence.com/article/13-download-the-positive-intelligence-app)
- Good to Great, by Jim Collins (https://www.jimcollins.com/article_topics/articles/good-to-great.html)
- The Impact Multiplier CEO Podcast home page (https://xquadrant.com/podcast/)
- Remember to download your copy of The CXO's Checklist for Challenging Times ! (https://xquadrant.com/go/challenging-times-checklist/)
For full show notes, head to https://xquadrant.com/lori-jones
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