Today's episode we chat about how Sophie has grown Alf the label to the huge success it is, she shares the behind the scenes as well as why having a niche is so important. 

- How to juggle mum life and run a successful business

- Why you must know your numbers

- The importance of finding a niche to set yourself apart and be visible in the online space

- Why branding and social media strategy is key!

- The story of Alf the Label and how Sophie built the brand from the ground up

and so much more :) 

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https://www.instagram.com/alf_thelabel/

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