344 - "Impossible is nothing" is the catchcry of Mon Purse's Lana Hopkins as she builds a global empire
Lana Hopkins is the founder of an amazing retail experience called Mon Purse. An online and offline personalised luxury handbag and leather goods business called Mon Purse which has absolutely exploded over the past 12-months.
After being frustrated by not being able to find the perfect handbag in Sydney, Lara went to a 'build a bear' workshop which allowed you to create a completely customised teddy bear. Lana thought why not create the same thing for handbags. Mon Purse is a personalised luxury handbag and leather goods business that basically allows you to make a handbag or wallet from scratch. You choose the leathers, colours, linings, metal details and so on. It then gets manufactured in Europe and shipped to anywhere in the world.
We cover a lot of marketing ground in this chat including:
- Where the idea came from and more importantly, how the idea turned into a business
- How she did $1 Million in the first 3 months
- How Lana has established distribution in Myers, Selfridges and Bloomingdales
- Why she never does sales or discounts
- How she avoids overwhelm as the business grows exponentially
Also In this episode of your favourite marketing podcast...
- I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose?
- And we go back into the SBBM vault, revisiting a past episode in which I caught up with past YouTube star now turned New York restaurant Daniel Delany.
Yep, you guessed it, another big episode, so let's get stuck, right in.
EPISODE TIMELINE
00:00 Two marketing insights
00:57 Teaser
01:41 Welcome & overview
05:46 Today’s guest introduction - Lana Hopkins
07:10 Interview with Lana Hopkins
45:33 Insights into WebCentral & Key Person of Influence
48:17 My Top 3 Attention Grabbers from my chat with Lana Hopkins
49:54 What Have You Got To Lose?
54:00 Wrap-up and an insight in to both a past guest & next week’s guest
MY TOP 3 MARKETING ATTENTION GRABBERS
- Uncomplicate the complicated. Complicating things is easy. I found this when writing my book - The Boomerang Effect. It was easy to be verbose and wordy. So I spent a huge amount of time removing words and sentences until I felt that the key point of each chapter was shining through. Simplifying things takes work and courage, but always pays off.
- The Mon Gallery. I love it when businesses create their own language. Avoiding the word shop or store and calling the Mon Purse bricks and mortar retail presence a Gallery, gives the brand a certain je ne sais quoi! I’ve done this with The Small Business Big Marketing Club - which, whilst at the heart of it is a Forum, as a Member of the Club you get so much more - and it’s much more interesting to be part of a Club, right?
- Impossible is nothing. What a brilliant attitude. It certainly applies to your marketing too. I see too many business owners with limiting beliefs around creating effective marketing. “It’s too complicated. Too expensive. Too time consuming.” Rubbish! If you really want a video marketing strategy. If you really want to write a book. If you really want the world’s best website then you’ll find a way and a means. What do they say about the word Impossible? It’s made up of I’m Possible!
RESOURCES & LINKS MENTIONED
What Have You Got To Lose? - Free branded T-shirt giveaway
Interview with Youtube star turned New York BBQ House Owner Daniel Delany
EPISODE SPONSORS
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OVER TO YOU …
What was your biggest marketing learning or ah-ha moment from this episode?
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