Join the host Cathy E. Smith as she discusses different strategies for maximizing your marketing message. Beginning with the headline, your headline should capture someone's attention. Cathy offers two sources for generating headlines one free and one paid. She discusses five primary ways that people who livestream evoke the emotions of their audience. Cathy shares how she serves other business owners and what her plans for the future are, by mentioning the level of clarity that she now feels in moving forward.