061. Kevin Rogers On Why Attention Is The New Currency & The 4 Things You NEED To Make A Sale
Why Attention Is The New Currency & The 4 Things You NEED To Make A Sale — With Kevin Rogers
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Resources Mentioned
www.ProductiveInsights.com
http://copychief.com
http://convertbook.frankkern.com/homepage/
Books Mentioned
Help! For Writers: 210 Solutions to the Problems Every Writer Faces
Resonate: Present Visual Stories that Transform Audiences
No One Here Gets Out Alive
Related / Mentioned Podcast Episodes:
009. “Blind Man Driving” With Kevin Rogers — Comedian Turned Copywriter
019. Web Design Success Secrets – With Greg Merrilees
047. Web Copywriting with Demian Farnworth — Chief Content Writer at Copyblogger Media
050: James Schramko on frameworks for Business Profitability And Lifestyle
054. The 3 Keys to Community Building, Authenticity & Long Term Business Success — With Mackenzie Fogelson
Key Points (Timestamps)
00:52 — Intro and overview
01:57— Why copywriting is critical to converting browsers to buyers
03:30 — The value of transparency
05:20 — New expectation: How real can you make this?
08:10 — Kevin’s take on the evolution of copywriting in the next 3-5 years
09:20 — Three main elements a sales letter needs to close the deal
11:30 — Attention is the new currency online
13:00 — Simple framework for “What is it?”
14:56 — Short attention span syndrome
16:12 — Formulas for filling in your “Who are you?”
17:06 — Ash’s “Who are you?” example
19:08 — The scale of severity
Red alert
Yellow light
Green light
20:40 — Dollar shave club and how they created a desire for a problem to be solved
21:07 — Most of us create products in the ‘yellow light’ section of the ‘scale of severity’
23:46 — The most popular content online is always begins with a number…” 7ways to…”
25:41 — The importance of quantification in sales letters
26:30 — How Frank Kern uses transparency in his copy
27:50 — “ The thing I care more about than money and the sale is not going to jail!”
28:12 — Why Danny Iny asked his subscribers to unsubscribe from his mailing list
29:21 — Recap of 4 main points to close the sales loop
Share this episode
Share on Facebook
Share on Twitter
Resources Mentioned
www.ProductiveInsights.com
http://copychief.com
http://convertbook.frankkern.com/homepage/
Books Mentioned
Help! For Writers: 210 Solutions to the Problems Every Writer Faces
Resonate: Present Visual Stories that Transform Audiences
No One Here Gets Out Alive
Related / Mentioned Podcast Episodes:
009. “Blind Man Driving” With Kevin Rogers — Comedian Turned Copywriter
019. Web Design Success Secrets – With Greg Merrilees
047. Web Copywriting with Demian Farnworth — Chief Content Writer at Copyblogger Media
050: James Schramko on frameworks for Business Profitability And Lifestyle
054. The 3 Keys to Community Building, Authenticity & Long Term Business Success — With Mackenzie Fogelson
Key Points (Timestamps)
00:52 — Intro and overview
01:57— Why copywriting is critical to converting browsers to buyers
03:30 — The value of transparency
05:20 — New expectation: How real can you make this?
08:10 — Kevin’s take on the evolution of copywriting in the next 3-5 years
09:20 — Three main elements a sales letter needs to close the deal
11:30 — Attention is the new currency online
13:00 — Simple framework for “What is it?”
14:56 — Short attention span syndrome
16:12 — Formulas for filling in your “Who are you?”
17:06 — Ash’s “Who are you?” example
19:08 — The scale of severity
Red alert
Yellow light
Green light
20:40 — Dollar shave club and how they created a desire for a problem to be solved
21:07 — Most of us create products in the ‘yellow light’ section of the ‘scale of severity’
23:46 — The most popular content online is always begins with a number…” 7ways to…”
25:41 — The importance of quantification in sales letters
26:30 — How Frank Kern uses transparency in his copy
27:50 — “ The thing I care more about than money and the sale is not going to jail!”
28:12 — Why Danny Iny asked his subscribers to unsubscribe from his mailing list
29:21 — Recap of 4 main points to close the sales loop
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