It's free to publish your own magazine and it's great for your PR. Sharing 3 platforms for e-publishing you can use today.
Let's not forget magazine publishing for our business; it used to be that we printed in-house newsletters and publications specifically for a product launch or a trade show.
The brand audience across platforms for magazine media continues to grow, up 6.6% in 2019 versus the prior year to 1.5 billion. The average audience of the top three magazine publishers is competitive with the average audience for Google, Facebook, Amazon, and Apple according to the MPA Factbook. It's just that these are moving from the newsstand to the dedicated reader App and Kindles.
What's also good is that according to the 2020 Edelman trust barometer - 61% trust in traditional print….due to editorial integrity.
So I share here tools that you can explore to publish your own e-magazines.
I used ISSUU for my publications to launch Morgan cars in China, and you can even charge for subscriptions.
You can also listen to services offered by Yunpu of Switzerland
The 3rd one I introduce is Uniflip
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Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars in China. He kept a diary here.
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