Marketing thinks it's a sales job to drive revenue. Sales thinks it's marketing’s job to generate sales-ready leads. Both groups are wrong. It’s everyone’s job in marketing, sales, and in customer service to work together to help your company hit its revenue goals month over month. In this episode, we’re joined by Joel Capperella, VP of Revenue Marketing at Workiva. Joel has extensive experience in marketing and has been a trailblazer when it comes to working with sales and service to help companies from a variety of industries hit their revenue goals.

What we’ll cover in the show –

• How to align marketing and sales into a single revenue team


• What goal-setting methodologies help


• What communication strategies work best


• How to open up the lines of feedback between sales and marketing so they are productive


• Who handles the operational issues that affect both groups?