We are back for another great interview in our creativity series. In today’s episode, we chat with Jackie Brusch, a marketeer and communications leader from Philadelphia.
Jackie Brusch is Director of Marketing at Open Clinica, a healthcare company that focuses on using data and technology to help clinical trial professionals, clinical researchers, data managers, biotechnology, and pharmaceutical companies really get the information that they need, to make their clinical trials successful.
In this episode, Jackie tells us about a creative challenge she’s currently working on as a marketer in clinical trials, how video marketing is making a breakthrough to reach customers and why, & how to ensure remote team collaboration, especially in a marketing role.
As a writer by profession, Jackie has been able to apply a lot of the collaboration techniques to solve the problems she faces but also in applying these skills to her own personal brand as a top content marketer in this industry.
- Her role enables her to come up with solutions when faced with a creative challenge. At Open Clinica, it's about getting at those pain points and creating the marketing materials, programs, and campaigns that resonate with their audience.
- Jackie discloses how she tackles her failure or problems while at work applying the GEMO formula- which translates to:
- Get good
- Enough,
- Move
- On.
- Additionally, she tells us how she applies technology tools to her creative problem-solving tools, by executing her 4 marketing strategies.
- When it comes to generating ideas, Jackie says following content platforms and organizations in your specific field, even if you're not using that product, or technology is advantageous to you so that you can, see what's up and coming, and then incorporate that into your strategy.
Jackie’s Website: JackieBrusch.com
LinkedIn: Jackie Brusch
Company Website: Open Clinica