Numerous factors can cause new products to fail. The biggest problem we’ve encountered is a lack of preparation: Companies are so focused on designing and manufacturing new products that they postpone the hard work of getting ready to market them until too late in the game. Today we'll discuss 3 of the key reasons products fail along with case studies so you don't make the same mistakes.This podcast is brought to you by:Miro: Go to Miro.com/podcast and get your first three Miro boards free forever.Hubspot: Listen to The Science of Scaling wherever you get your podcasts.Produx Labs: New students can use the code ROCKET at checkout to enroll in Product Institute Foundations for just $999. That’s a $200 savings!Gigantic: Learn more about Gigantic's Product Leadership course, Generative AI, Product Management course, Executive Leadership course & Web3 for Marketing course at Gigantic.isRocketship is brought to you by The Podglomerate.***Previous Guests include Seth Goden, Christian Idioti, Ash Maurya, Dan Shapiro of Glowforge, Lolita Taub, Amy Hood of Hoodzpah, Amanda Goetz, Helen Tran, Ben Parr, Mac Conwell, Charli Marie Prangley of ConvertKit, Kandis O'Brian, Laura Roeder, Brenna Loury of Doist, Lopa van der Mersch of Rasa, Ken Norton, Randy Silver, Sanjiv Kalevar of OpenView Venture Partners, Dan Olsen, Jay Clouse, Melissa Perri, Dheerja Kaur of Robinhood, Rahul Vohra of Superhuman, Rich Mironov, Ben Foster, ChatGPT, Ron Weiner of Earth Class Mail.***This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder.