This week we talk about the seemingly surface-level elements of books that seem to periodically rise and fall in popularity: things like the vampire in paranormal/YA books, or the cupcake shop in romance novels, or the word “Girl” in EVERY SINGLE LITERARY FICTION TITLE. Who’s driving these trends, and how and why do they change over time? Also included is a JP book of the week and a word on recent layoffs in the industry.