Measuring Success: Chief Audio Officer Summit Live Panel on Navigating Audio Attribution
"Sometimes simpler is better, even though it doesn't make you feel as smart."
Paul Hillen, VP, Performance Marketing, SKIMS
This week, we have another of our favorite sessions from the Chief Audio Officer Summit - the attribution panel. We have some big thoughts on attribution, and this panel was the perfect way to continue the conversation. Our very own Giles Martin moderates with audio attribution veterans Paul Hillen (SKIMS), Vanessa Stark (Senior Marketing Manager, Performance Marketing, Instacart), and Jessica Tennant (SVP of eCommerce, Hello Bello). They're some of the best in making sure they know what their audio ad dollars are up to, so let's see what they're doing right––and add their top tips to your CAO toolbelt.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Paul Hillen, VP, Performance Marketing, SKIMS
This week, we have another of our favorite sessions from the Chief Audio Officer Summit - the attribution panel. We have some big thoughts on attribution, and this panel was the perfect way to continue the conversation. Our very own Giles Martin moderates with audio attribution veterans Paul Hillen (SKIMS), Vanessa Stark (Senior Marketing Manager, Performance Marketing, Instacart), and Jessica Tennant (SVP of eCommerce, Hello Bello). They're some of the best in making sure they know what their audio ad dollars are up to, so let's see what they're doing right––and add their top tips to your CAO toolbelt.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Activity