#234 Bethany King Real Estate Broker who built her professional network and business using Tik Tok
What an amazing show we have today, Bethany King, threw herself into real estate after being laid off a job she loved, quitting a safe, secure, soul sucking federal government job, realizing as a millennial she needs to make more money to be able to buy her own home one day, she asked herself several questions and went searching for all the answers. Then came Tik Tok and she used the platform to build her network and in turn create sales, all the while never selling herself. She focused on sharing what she was learning with anyone and everyone that would listen and relate to her as a single mom. As we all know there are so many of us in the exact same real estate, mortgage approval, making ends meet, boat.
Don’t miss this great show and we promise you, the insight on this show will make you move your ass and go after what you deserve to have in your life.
Bethany shares so much and she knew that she needed to increase her income in a short amount of time, that way she can look a lot better on paper when it came time to apply for that mortgage. She brings up a huge point that has been shared on this show several times, Gen Z and Millennials are using today’s tech-based platforms to create wealth, they are looking at NFT’s, Crypto and more and they are doing the research and figuring out the opportunities.
Tik Tok. First thing to do is consume what’s out there, forget the polished IG world and focus on you, your personality, real you, that’s who is building a great following. She began by sharing her every day, what’s going on in her professional life, showing followers her deals and what she did to make those deals and the income attached to that deal. Then came the questions and questions create future posts, you never have a shortage of content ideas because your following will feed the content train for you. Basically, show the world with your actions. Bethany uses social and works the behind-the-scenes actions to benefit her, she uses her pillars, 3-5 of who you are, she focuses on 5 key hashtags that connect her to her current followers and new potential followers and the algorithm works for her.
With the pandemic coming to an end, well an end to everyone that has had enough, Bethany is suggesting buyers look at getting back into the condo market, it’s because people are going out again and downtown has all the things you want to do. Not the same for homes, still way too expensive and the approvals are even more difficult to achieve.
Bethany doesn’t spend a dollar on traditional ways of advertising and promoting, she use today’s tech and it has worked very well for her. The best way to run your business is to act like you’re not running your business.
Shared and Discussed Links
Thank You so much Bethany for sharing so much. Find Bethany at the following @bethanyxking on Tik Tok and IG and www.king-realestate.ca and contact Bethany on her email at bethany@king-realestate.ca
Want to reach out to Manny, text him on his mobile, 416 433-5737 and or email him at manny@hardcorerenos.com or manny@theconstructionlife.com Please let him know who you are and then ask away.
TCL has and always will be about giving back to the construction industry.