Ep. 019 - Social Media IRL: Why Experiential Marketing Must Embrace Utility To Survive

SocialMinds - A Social Media Marketing Podcast

EpisodeDec 11, 201833m

Ep. 019 - Social Media IRL: Why Experiential Marketing Must Embrace Utility To Survive

SocialMinds - A Social Media Marketing Podcast

EpisodeDec 11, 201833m

Experiential marketing is broken. That is the opinion of Lee Benecke, head of digital engagement and our guest for episode 019 of Social Minds. In this episode, Lee gives a sobering account of the state of online/offline activations and blames brand naivety for the thoughtless addition of social media to OOH campaigns. With screen time increasing and marketers constantly competing, we ask: have social media marketers stopped living in the real world?

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SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.

www.socialchain.com

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