This week we take a trip to the past to Funnel Hacking Live 2020 to hear Dave Woodward deliver his "heroic" FHL address. What does it take to turn one-time transactional customers into lifelong clients that create equity? Contrary to popular belief, the money is NOT in the list - it's in your relationship to the list! Using the classic "Marvel vs DC" debate, Dave illustrates the importance of keeping your audience interested in you as a relatable human being with authenticity and depth. Catch part one of his presentation now and part two in the next episode! FHL is next week! Get your in-person or virtual tickets if you haven't already! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe