CEOs everywhere are asking: What’s wrong with revenue? Why aren’t we growing? How come we can’t hit our revenue goals?

In this episode of What’s Wrong With Revenue?, Mike Lieberman, CEO at Square 2, and Eric Keiles, CMO at Square 2, discuss and break down why strategy is one of the missing elements in the revenue generation strategy at most companies. They share stories and examples of how strategy needs to be part of marketing, sales and customer service, too.

They also share practical examples of how strategy drives tactics, analytics and technology decisions across your entire company. You’ll be thinking differently about your company’s strategy after listening to this episode.