Part of the challenge of being an entrepreneur is that there’s no guidebook. We figure things out as we go. The same goes with creating and launching an online program or course. 

One of the most impactful ways to get your knowledge out in the marketplace, establish yourself as an expert in your field, and create passive income is through online courses. But launching and creating a successful online program is not always easy.

In this episode, I am joined by Danny Iny and we delve into the reasons why people fail or struggle in creating their online programs and courses.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Failure is essential in an entrepreneur’s journey (7:08)
• Reasons why people struggle (8:36)
• How to make sure your course design will be attractive to the marketplace (10:00)
• How far should you niche down? (12:15)
• Getting feedback from the marketplace (13:56)
• Getting feedback from the right people (16:40)
• The world doesn’t owe you customers (17:25)
• The two sides of marketing (18:48)
• Lead generation (19:00)
• The right question to ask when marketing (23:00)
• Why selling to strangers is hard (25:19)
• Business can be simple, it’s just not easy (25:49)
• Why people fail in creating their online programs (27:58)

For full show notes and links visit: https://samanthariley.global/podcast/270/