Data overload is killing the profitability of dealership marketing activities. The reason for that is simple. More data triggers our human instinct to rely on muscle memory and revert to the marketing activities for which we are most comfortable.  Listen as Jeremy Anspach, CEO of PureCars, shares what you can do to avoid killing your marketing profitability and begin to advance your efforts through the channels that customers are using daily. PURECARS Support the show by checking out our sponsor over at www.purecars.com  They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach.  PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.