In this episode, Joe Fier shares insights on why podcasting has evolved into a versatile and impactful marketing tool and discusses a four pillar approach to leveraging podcasting as a marketing hub in 2024.

Guest Selection and Leveraging Other People's Audiences

Joe highlights the significance of guest selection in harnessing the right audience and leveraging other people's audiences to grow brand visibility and authority.

Content Production

Learn the tools that Joe recommends for high-quality audio and video recording to capture content that can be repurposed across various platforms for broader reach.

Formulating a Content Distribution Plan

The significance of formulating a content distribution plan to maximize reach and visibility by distributing the podcast content across various platforms is discussed.

Marketing Your Podcast: Referral, Organic, and Paid Marketing Strategies

Joe delves into the strategies of referral, organic, and paid marketing, emphasizing the importance of an effective marketing plan to amplify content and engagement.

Two Other Episodes You Should Check Out

• How To Get Introduced to Anyone You Want: The Dream 100 Strategy with Joe Fier
• How to Level Up Your Business with Podcast Guesting with Joe Fier

Resources From Episode

• Accelerate growth with HubSpot's Sales Hub
• Check out other podcasts on the HubSpot Podcast Network
• Grab a 30-Day Trial of Kartra
• Check out Squadcast and Descript
• Contact Joe: joe@hustleandflowchart.com

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