In this episode we were joined by Gabbi Cahane, Managing Partner at Meanwhile. He discusses his background, his involvement in the creative industry, offering insights to founders on how to create, position and develop their brand starting from “the brief.” Gabbi Cahane is Managing Partner at Meanwhile. He founded his first marketing firm aged 23 after stints as a hod carrier, a fork-lift driver, a club promoter and a creative at Hill & Knowlton. His experience of creating, positioning and developing the brands of individuals and organisations has covered almost every marketing and communications discipline in pretty much every sector and spanned most geographic regions. He is also the founder of Cahane & Associates, a strategy and advisory firm that works with investors, corporates, growth companies and start-ups to identify, build, position, develop, promote, grow, acquire and sell brands.