What if I told you that most interviews are mind-numbingly boring, and you're probably doing them wrong? Today I interview Tracy Johnson, and after decades in radio and working with countless shows, he's written a book, Mic Drop Moments, that shares the secrets to transforming mediocre conversations into absolute "Didya Hear That?!" moments. In this episode, we pull back the curtain on selecting guests that will electrify your audience, ask questions that make people lean in, and tell stories that keep listeners hanging on every word. Whether you're a seasoned podcaster or just starting out, what we share will completely change how you approach interviews forever. So if you're ready to stop settling for bland, forgettable conversations and start creating audio magic, hit play right now.The Triple Threat Filter for Interview Guests:1. Familiarity- How well-known is the guest to your audience?- A familiar guest brings built-in interest and recognition- More famous guests typically make better interview subjects- Provides an immediate connection for listeners2. Relevance- Does the guest's story or background matter to your audience?- Must align with your podcast's theme and target listeners- Simply being famous isn't enough if the content doesn't resonate- The guest should provide value specific to your show's focus3. Interest/Entertainment- Can the guest tell a compelling story?- Ability to be engaging, dynamic, and captivating- Brings unique perspectives or unexpected narratives- Makes the host look good by providing memorable contentAim to have at least two out of three criteria met. If you lose two out of three, the interview will likely be challenging to make interesting. The ultimate goal is to leverage the guest's story to enhance your podcast's entertainment value.The 3E's of Entertainment:1. Enhance- Add extra details to make the story more interesting- Go beyond the basic facts- Ask questions like "What were you thinking at that moment?"- Create additional context that wasn't initially present- Make the story more vivid and engaging2. Exaggerate- Slightly amplify the story's impact- Turn a small moment into a bigger narrative- Example: A small fish becomes "the biggest catch of the season."- Create dramatic tension without losing the core truth- Make the story more memorable and exciting3. Embellish- Add creative storytelling elements- Stage the story for maximum entertainment value- Take a brief moment and turn it into a full narrative- Example: A simple backstage conversation becomes an epic ping pong challenge- Use creative license to make the story more compellingAs audiences crave authenticity, Tracy isn't saying to lie, but you can bring in adjectives that trigger the theater of the mind.Resources MentionMic Drop Moments BookTracy Johnson Media WebsiteSchool of PodcastingEpisode 677 The Ultimate Guide to Hosting and Guesting Podcast InterviewsDrew Carey on Jordan Harbinger Show (start at 48:14 nsfw)Howie Mandel on Jordan HarbingerJordan Harbinger ShowFind "All Things Dave" at powerofpodcasting.comSay Thanks for a Great Show schoolofpodcasting.com/thanksMentioned in this episode:What is Your Favorite Podcast and Why? If you could only listen to one show, what would it be, where can we find it, and WHY is it your favorite show?
Don't forget to tell us a little bit about your show and where we can find it. I need your answer by December 26th, 2025Question of the MonthJoin the School of Podcasting Today - Your Future Self Will Thank YouStepping out of your comfort zone isn't easy, but at the School of Podcasting, we're here to make it feel like second nature. With our expertly crafted courses and an incredible community, you're never alone in your journey. From planning and launching to growing your podcast, I’ll be right by your side every step of the way. Remember, every podcast episode builds connections and opens doors to future opportunities. Take action today, and let your future self reap the rewards.School of PodcastingI'd Love T See you!I will be at the following events:
November 8, Podindy.com Whiteland Indiana
January 15-18 Podfest Multimedia Expo in Orlando, Fl
February 17–20, 2026 NRB 2026 International Christian Media Convention, Nashville, TennesseeWhere Will I Be?