In this episode of Supply Chain Now, hosts Scott W. Luton and Kim Reuter are joined by freight industry experts Bobby Holland, Director of Freight Business Analytics at U.S. Bank, and Ken Adamo, Chief of Analytics at DAT Freight & Analytics. Together, they break down the latest U.S. Bank Freight Payment Index and what it reveals about the current state of the freight market.Bobby and Ken share data-driven insights on key industry trends, including sluggish manufacturing, shifts in freight demand, and the impact of tariffs on cross-border shipments. They also discuss the balance between supply and demand, regional freight challenges, and how businesses can use data to navigate economic uncertainty.For logistics professionals, shippers, and supply chain leaders, this episode provides actionable intelligence on market conditions, freight costs, and what to expect in 2025.Jump into the conversation:(00:00) Intro(01:27) U.S. Bank and DAT’s new freight data partnership(05:54) How the Freight Payment Index tracks market shifts(11:26) Key freight trends: manufacturing slowdowns, inventory buildup(15:56) Are we in a freight recession? Market signals explained(19:36) The ‘magic middle’: balancing freight supply and demand(23:30) Cross-border freight and tariff concerns in the Southwest(27:58) How retail and housing impact freight in the Northeast(32:41) National freight trends: stabilization and future outlook(34:42) 2025 freight predictions: housing, automotive, and tariffsAdditional Links & Resources:Download the U.S. Bank Q4 2024 Freight Payment Index: bit.ly/scn-us-bankConnect with Bobby Holland: https://www.linkedin.com/in/bobby-holland-4a9355/ Connect with Ken Adamo: https://www.linkedin.com/in/ken-adamo-8481611a/ Learn more about U.S. Bank.: https://www.usbank.com/index.htmlLearn more about DAT Freight & Analytics: https://www.dat.com/Connect with Kim: https://www.linkedin.com/in/kimberly-reuter-csg/ Connect with Scott: https://www.linkedin.com/in/scottwindonluton/ Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join Work with us! Download Supply Chain Now’s NEW Media Kit: https://bit.ly/3XH6OVkWEBINAR- The Rise of the Decision Makers: https://bit.ly/42z5GYUWEBINAR- AI Insights for Smarter Shipping Strategies: https://bit.ly/40wwSWDWEBINAR- Embracing Agility for better TMS ROI: https://bit.ly/40CrwIaThis episode was hosted by Scott Luton and Kim Reuter, and produced by Amanda Luton and Trisha Cordes. For additional information, please visit our dedicated show page at: https://supplychainnow.com/analysis-us-bank-2024-q4-freight-payment-index-1392