Marketing in confidential services comes with distinct challenges and requires a strategic approach to establish and sustain trust. 

In this episode of the Passle CMO Series Podcast, Cam Dobinson explores these intricacies with Elizabeth Anscombe, Chief Business Development & Marketing Officer at Nardello & Co.

Lizzie offers her insights on how Nardello & Co. informs its audience about its highly specialized services, the significance of maintaining a client-focused approach despite confidentiality limitations, and the methods employed to establish and maintain trust in a field often enveloped in secrecy.

Lizzie and Cam cover:

• Lizzie’s diverse career background and how it has influenced her approach to marketing in the global investigative space
• The “cloak and dagger” image of the investigation sector and the importance of transparency 
• The strategies employed for building and maintaining trust with clients 
• The role of consistent service and brand messaging
• Advice for marketers looking to build trust with their clients