How to find clients and build your audience without relying on social media, with Meg Casebolt
What happens to your business when you take an extended break from social media? Will it fall apart? Wither on the vine?
What if the answer is…not much?
Meg Casebolt is an SEO expert and the founder of Love at First Search, an agency that helps online businesses get found in search results, and to turn new readers into leads, subscribers and sales.
Meg’s business used to be super active on social media, until a few years ago when she took a 100-day social media break. Kind of by accident. That’s when Meg discovered that even though social media had been taking up a ton of her time, it wasn’t contributing much to her sales.
In this episode, we discuss Meg’s new book, Social Slowdown, which examines the intersection of entrepreneurship, social media, and mental health, and explore creative new ways to engage with your audience and find clients without relying on social media.
More from the episode
- Meg explains the difference between social media and SEO. (As well as answering the question, what is SEO, actually?)
- Brownies vs. Painkillers: How to determine what problem your work solves.
- The pro and cons of using social media for your marketing.
- How to set healthy boundaries around your social media usage.
- What are some effective networking strategies for introverts?
About Guest
Meg Casebolt is a digital marketing strategist, SEO specialist, boy mom, productivity nerd, and bibliophile. Meg’s been helping business owners create beautiful, search-friendly websites and strategic content for the past 6 years.
Connect with Guest
https://loveatfirstsearch.com/
Additional Links
https://www.socialslowdown.com/
Social Slowdown: Take a social media break,... by Casebolt, Meg (amazon.com)