I've got Michael Lau from The Prehab Guys in the house! He's in town teaching a BFR course, and we're chopping it up about taking the road less traveled after PT school. Forget the "wait 10 years" advice; Michael and his partners started The Prehab Guys in their second year of DPT school and haven't missed a single day of posting content since. We're talking consistency, building a platform, and the opportunities that come from blazing your own trail. Michael shares the origin story of The Prehab Guys, the initial pushback (even from their own school!), and how they navigated building an online presence while still students. It's a masterclass in consistency and leveraging your unique skills.

🔑 Key Takeaways:

• Consistency is King (Especially Early On): The Prehab Guys haven't missed a day of posting in years. That dedication, even when it was just a "fun hobby," built a massive audience and platform.
• Build Your Own Platform, Forge Your Own Path: Don't wait for permission or follow the traditional route if it doesn't feel right. Michael and his team created opportunities by consistently sharing valuable content.
• Leverage Your Strengths & Outsource Weaknesses: As they grew, they learned to focus on what each partner does best and outsource tasks like video editing and website management. You don't have to do it all yourself.

🧠 Pro Tip:

• For students and new grads: Know it's possible to create your own path. Follow your passion, even if it's on the side initially. Seek out mentors and don't let anyone tell you it can't be done. Your "crazy idea" might be the next big thing.

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