What if every piece of clothing was made just for you? That’s exactly what Craig Crawford, digital strategist and founder of Differently Enabled, is working on. In this episode of Mastering E-commerce Marketing, Eitan Koter chats with Craig about how technology is redefining fashion—from AI-driven measurements to on-demand production.
Craig explains why off-the-rack sizing is outdated, how brands can use AI and digital tools to create better-fitting clothes, and what it really takes to build a fashion brand that’s truly inclusive. He also shares the biggest mistakes brands make when trying to adapt to this market—and what they should be doing instead.
Beyond the tech, Craig dives into the real-world challenges of made-to-order fashion, like supply chain issues, pricing, and getting customers involved in the design process. Whether you’re in eCommerce, digital retail, or fashion, this episode is full of practical takeaways on how to stay ahead.
Let’s get into it.
Website: https://www.vimmi.net
Email us: info@vimmi.net
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/
Vimmi LinkedIn: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Craig Crawford, Founding Director at Differently Enabled
Watch the full Youtube video here:
https://youtu.be/sAdUhF3WKQ8
Takeaways:
Chapters:
00:00 Introduction to Craig Crawford and Differently Enabled
01:25 The Inspiration Behind Differently Enabled
06:35 Innovations in Inclusive Fashion
11:29 Challenges and Triumphs in the Journey
21:13 Current Status and Future Plans
23:06 Common Mistakes in Implementing Inclusivity
30:26 The Right Brain of IT: Craig's Unique Approach