128: Data Bias, Intuition, and Data-Driven Decision Making
American capitalism was built on racial exploitation, from the enslavement of Black people to institutionalized discrimination and its structural impact on our nation's economic and legal systems. This foundation didn't disappear when we moved to digital spreadsheets and analytics dashboards. It evolved. Here's what the business world won't tell you: most of the data we use to measure entrepreneurial success is fundamentally designed to serve capitalism, not entrepreneurs.
Meet Today's Speakers:
Misa Bacon is the Founder and CEO of Perfectly Kept Books and your go-to bookkeeping and QuickBooks Pro. She is on a mission to help women entrepreneurs feel confident and in control of their finances. Recognizing that bookkeeping can be daunting, she creates a calming, fun experience that feels like chatting with a supportive friend. Her Texas warmth shines through, making complex financial discussions approachable and stress-free. Driven by a desire to raise her creative daughter in a world of empowered women, Misa champions women-owned businesses, providing empowering bookkeeping services and building strong financial foundations for their success.
https://perfectlykeptbooks.com/
https://www.instagram.com/perfectlykeptbooks
Kelsey Silver is an MIT-certified data analyst and strategist who helps 6- and 7-figure business owners discover hidden opportunities in their numbers—without confusion, burnout, or shame. With over a decade in corporate analytics and a background in therapy, Kelsey takes a trauma-informed approach to data, making business insights accessible, ethical, and actionable. Her mission? To prove that strategic, people-first decision-making isn't just sustainable—it’s the smartest way to grow.
https://kelseysilver.com/metrics
https://instagram.com/kelseyesilver
Emily Adams is a seasoned leadership development expert, holistic coach, and transformational speaker who blends over a decade of professional experience with a deeply personal journey of resilience and self-discovery. A graduate of Purdue University with a B.S. in Organizational Leadership and Supervision, Emily has dedicated her career to cultivating leaders, optimizing business operations, and driving sustainable growth.
https://www.linkedin.com/in/emilyadamsoperationalefficiency/
https://transformativeleadershipllc.com/
Mckayla Spencer is an experienced SEO strategist, blog content writer, and proudly self-proclaimed mediocre crocheter. She’s passionate about building sustainable SEO strategies that align seamlessly with blogging and support service providers in growing their businesses without burnout. With over six years of blogging experience, Mckayla has worked with freelancers, agencies, and small business owners alike. Her insights are grounded in real-life application, offering practical guidance without the guesswork.
https://www.instagram.com/commamama.co/
Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.
Launch Your Own Podcast:
Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.
https://launchmyshow.com/
Connect with Sarah Heeter & Big Brave Business:
https://www.instagram.com/sarahkheeter/
https://www.threads.net/@sarahkheeter
https://www.instagram.com/bigbravebusiness