Back in 2011, Nathan Latka started
Heyo, a social media company that helped businesses advertise on
Facebook. By 2016, Heyo had raised $2.5 million in seed and venture
capital financing and, by all accounts, it was a growing and
successful business.

Then Latka sent an unusual email
that would ultimately garner him seven offers to buy his business –
with the winning bid amounting to an incredible 11 times
revenue. Listen to Latka
describe the content of the email.