Mistakes When Making a List of 100
“It doesn’t matter what your company is, your business is all about you.”
Brooke Elder
Sometimes I love talking about things that are a little controversial. In this podcast, we’ll discuss one way you can grow your business. However, it is an idea that others often take out of context. What are some of the mistakes people make when they make a list of 100? Maybe you’ve heard me say this before, but you don’t want to make a list of 100 people you can spam just because you know them.
Don't you want to work smarter, not harder? When you understand what your zone of influence or brand is, then you can start defining the group of people who need to hear your message. Your list of 100 should come from the people who meet your narrowed down criteria. I like to call this your List of Influence. This new list pinpoints the right people, and the audience your message will resonate with best.
“Make sure you talk to people with the problem you help solve.” - Brooke Elder
So, what does it mean to make a list of 100, and what mistakes are actually happening?
I’m sure at some point your upline has told you to make a list of 100. In fact, this was something I would tell people when they joined my team. Maybe you were trained to make a list of all of your friends, family, and other acquaintances. From there, traditional ideas say, start at the top of the list and start calling each person regardless of whether or not they meet specific requirements. This is soooo spammy, right? Not only that, but this approach often pushes people away rather than creates new business.
Today I’m going to show you how to build a list of 100 that isn’t spammy.
First, start thinking about what you have to offer other people. At Social Tenacity, we call those special gifts and talents your Zone of Influence. So, what is your Zone of Influence? What are the things you are passionate about and could talk about every single day? If you’re not sure how to determine your unique abilities, check out my most recent interview with Stefanie Gass in Episode 88. She’ll walk you through how to discover what your Zone of Influence is. It's not rocket science and is all about finding your passions and creating a business around the things you love.
Once you’ve identified what you are most passionate about, target the people who need your product, opportunity, or message. An excellent place to start is on various social media platforms. For example, try looking for influencers on Facebook or Instagram. Find those influencers with big user groups or followers that align with the kind of people who meet your target audience. Educate and instruct them with a Facebook live. Help them see the importance of your mission and the value it provides.
“We’re just bringing value. We’re not saying you need to join my team, buy my products, and things like that.” - Brooke Elder
After you’ve introduced yourself to several different influencers and platforms that apply to your Zone of Influence, then the contacts will trickle in, and people will begin contacting you for more information.
Other ways you and market your business include making a list of podcasts you want to be on or blogs you can write a guest post for...by doing this, you’re going to build your Zone of Influence rapidly. However, this will only benefit your business growth if you send followers, listeners, or viewers somewhere when you wrap up your message. Have them go to your Facebook group or Instagram page. This is where they can learn more about your product or opportunity.
This is how your list of 100 should work. Make a list of 100 people you could bring value to or who would benefit from your message. When you do that, it’s going to profit you tenfold.
How to get involved
- If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
- If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE
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