This week's Demand Gen Live had a heavy focus on the execution of paid ads - we did a SaaS demand teardown of Procurify's digital marketing and answered questions live in regards to strategy and execution. The teardown incorporated a live screen share and kicks off at 5:01. If you wish to skip to the end, fast forward to 18:22 where Chris jumps into his thoughts and recommendations on direct response Facebook ads and conversion-based paid social campaigns. If you'd like to follow along with the screen share, check out the full video recording on Youtube and fast forward to 5:35 on the YouTube video. Whatever you choose, we'd like to note that the screen share aspect is not necessary to understand what is being talked about.

In addition to the demand teardown, we also narrowed in on testing creative and targeting for paid social channels. We covered what complacency looks like in your marketing strategy and how to avoid and eradicate it, and dropped a special announcement about an upcoming event we are hosting with Dave Gerhardt (CMO at Privy), which you can register for here.