Rob Fraser unveils the untold story of OUTWAY—from hawking socks on street corners to building an eight-figure empire. Surviving near-catastrophic business crises, he leveraged lessons from his professional sports career to navigate the business world. Discover the counterintuitive mental models that transformed a world-class athlete into a business maverick, turning the humble sock into a ten-million-dollar revolution. As a special offer to listeners, the TKP community can get 30% off using the code SHANE at checkout. https://outway.com/ Newsletter The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/ Upgrade If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed. Follow Me: Instagram: https://www.instagram.com/farnamstreet Linkedin: https://www.linkedin.com/in/shane-parrish-050a2183/ Follow Rob: X: https://x.com/robbfraser LinkedIn: https://www.linkedin.com/in/robbfraser/ Sponsors: Somewhere.com https://www.somewhere.com/ Overlap: https://www.joinoverlap.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices