In this episode Mike and Sean talk with returning guest Gaurav about content marketing; what it is, why it's important, and how to do it.

Gaurav starts off by defining what content marketing is and why it's important. Later we discuss the similarities and differences between content marketing and advertising.

• Funnels
• Advertising vs content marketing
• SEO
• Long tail keywords
• Newsletter and blog
• Social Media & content marketing

Show Links

• S02 E08 Copy Editing and Copy Writing
• Jonathon Stark

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