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Can a book be your greatest investment, not an expense? This episode features Joshua Lisec, a celebrated ghostwriter, who's crafted over 80 books and authored 'So Good People Think it's Fake'. Joshua explains the essence of a standout book in generating qualified leads and revenue. He presents a unique perspective of viewing a book as an asset, even introducing an ROI calculator to quantify this. A notable concept he stresses is how your book can be a powerful tool to establish you as an authority in your field. 

Ever wondered how 'Jobs To Be Done Theory' applies to book writing? Joshua will walk you through it! He shares his experience in writing 'Command Attention, Monetize Your Talent, Stack and Become The Uncontested Authority in Your Niche,' a book that embodies this theory. Delving into how books can be powerful tools to get specific jobs done, he emphasizes on avoiding the trap of overpromising and underdelivering. Joshua further shares valuable advice for entrepreneurs on building authority through comprehensive book writing. Tune in to uncover how you can inspire trust and become the go-to expert in your field through your book.

Real Talk About Marketing

An Acxiom podcast where we discuss marketing made better, bringing you real...

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