127: How Entrepreneurs are Uniquely Positioned to Serve Intersectional Communities
Here's what I've learned from successful entrepreneurs who navigate multiple marginalized identities: They're not succeeding despite their complex realities. They're succeeding because of them. When you can't follow the standard playbook, you're forced to innovate. Your intersectional identity isn't a business challenge to overcome. It's market intelligence that traditional entrepreneurs simply don't have.
Meet Today's Speakers:
Erin Perkins is deafblind, but you might not notice at first glance. She relies on a hearing aid and cochlear implant for hearing, without which she's profoundly deaf. Her vision is limited to 50 degrees, so if she doesn't wave back when you do, it's likely she didn't see or hear you. Working with independent business owners, coaches, and mentors opened her eyes to the widespread lack of accessibility awareness. This led her to focus on accessibility education. Erin is passionate about teaching businesses to be more accessible, using her personal experiences to promote true inclusion at every level. Her mission is to make the world more accessible, one business at a time.
https://www.linkedin.com/in/erineperkins
Ali Cameron is a disability advocate and brand builder based in Vancouver, BC. Fuelled by a love for storytelling, she built Seated Perspectives to challenge disability narratives, celebrate disabled joy, and uplift other disabled women.
https://seatedperspectives.co
https://instagram.com/seated.perspectives
Paulaska S. Ramirez is an exceptional leader and advocate who has dedicated her life to making a positive impact on the lives of first-generation women. As the Founder and Executive Director of Generation Fearless, she has set out to transform the experiences of first-generation women, helping them navigate the complexities of life with confidence and resilience.
https://www.instagram.com/generation_fearless/
https://www.linkedin.com/in/paulaskaramirez/
Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.
Launch Your Own Podcast:
Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.
https://launchmyshow.com/
Connect with Sarah Heeter & Big Brave Business:
https://www.instagram.com/sarahkheeter/
https://www.threads.net/@sarahkheeter
https://www.instagram.com/bigbravebusiness
https://www.youtube.com/@bigbravebusiness
Join Sarah at Be You Brand Live in Las Vegas Sept 25-27, 2025
https://skheeter--atigbranding.thrivecart.com/be-you-brand-2025/
USE CODE SARAHH FOR 10% OFF YOUR TICKET!