Magnus Resch, author of How to Become a Successful Artist, reveals the key to succeeding in the art world, and explains how your teen can get a head start on making all the right connections.

Full show notes

There’s nothing we want more than to see our teens to grow up happy and successful….with stable careers! So when they mention they might want to pursue acting or painting or playing the trombone, we can start to get a little nervous. While we love that they have a creative side, we know that a life in the arts is anything but consistent. If they could only see the benefits of a degree in engineering or business, they’d understand that the artistic struggle might not be as fulfilling as they think.

But alas, they won’t listen! Teens are stubborn, and will likely maintain that they are destined for the artist lifestyle. So what can we do to help them find the success they’ll need to stay afloat? Is a fancy degree from a prestigious art program their ticket to the top? Or is there some kind of magic secret that all the iconic superstar artists are in on? 

This week, we’re tackling these questions and more with Magnus Resch, author of How to Become a Successful Artist. Magnus is an art market economist who studied at Harvard and the London School of Economics. He’s a successful entrepreneur, as well as the bestselling author of six books about the art market–plus, a professor of art management, teaching at Yale and Columbia! After conducting research on half a million contemporary working artists, Magnus has discovered the secret to a successful art career, and he’s here today to share it with us!

In our interview, we’re discussing just how essential the networking process is for young artists making a name for themselves. We’re also covering why teens need to create a strong artist’s statement, and what a career in the arts might realistically look like for teens dreaming of glory.

Why Networking is Absolutely Necessary

When Magnus was researching the key to artistic success, he paid particular attention to which galleries were associated with the most prestigious artists. He found that to garner acclaim in the art world, artists had to be able to get into a small, concentrated group of popular galleries. If not, they aren’t likely to reach the level of recognition it takes to have lasting financial and critical success–meaning they end up becoming art teachers or settle for doing art in their free time  while having a different full time job.

In order to gain entry to this exclusive world of popular galleries, Magnus emphasized the absolutely critical nature of networking. If teens can get to know people on the inside, they might just be able to break in and carve out a place for themselves amongst these thriving artists. Magus and I talk a lot in the episode about how teens can use tools like Instagram to reach out to gallery owners, curators, buyers and museum directors. Teens can create an impressive portfolio of their work on their social media accounts–that way, when they reach out to others, their artwork is readily available!

This networking is the difference between those who prosper in the art world, and those who falter. Once you can get into these galleries, you’ll be successful for life…but if you don’t find yourself exhibited at these places early in your career, you’re likely to flop. And although Magnus talks about physical art like painting or sculpting, the same principles can apply to music, filmmaking, or the literary world. Without the right connections and early success, it can be pretty difficult to curate a career in the arts!

In our interview, Magnus describes the career trajectory of multiple acclaimed young artists and how they used social media to propel themselves into a prosperous career. One thing that can help is having a succinct, powerful artist’s statement.

Creating a Strong Artist's Statement

For teens networking online or creating social media portfolios, a lot can be gained by creating a mission statement. A detailed but easy-to-read description of their influences, inspirations, aesthetics and goals can be helpful for anyone scrolling through who wants to learn more about who the artist is! In our interview, Magnus shells out some helpful tips for crafting a statement that not only captures the artist’s essence, but hooks the reader’s interest.

Magnus explains that this statement is like a resume, but one or two descriptive paragraphs. It describes the artist's passion, their experiences, and ambitions! It’s your teen’s chance to tell the world what drives them to take on the challenge of becoming a successful artist, says Magnus. He suggests that teens explain the emotional side of their work, and give it detailed context. That’s what buyers, curators and other arts professionals remember and what makes them excited to work with young artists!

Although it’s tempting to sound fancy in this statement, Magnus recommends straying away from words that are too complicated or confusing. Keeping things simple makes the mission statement accessible to anyone who might be reading. The mission statement serves as an elevator pitch–and the last thing teens want is to alienate people who could potentially put their career on track! In our interview, Magnus and I talk more about how these statements can work seamlessly with a well-curated social media profile.

Even when we’ve imprinted the value of networking and self-promotion into teens’ brains, it can still be nerve-wracking to watch them dive into a career in the arts with no safety net! To help us understand what their future might look like, Magnus is mapping out what kind of experiences teens can expect to have as they make their way in the art world.

A Timeline for Creative Teens

So your teen has decided to go to art school. They walk across the stage and get that diploma, with a portfolio of work now in their back pocket…but what next? Magnus outlines potential phases for budding artists. The first is the “shopping” phase. This is when teens are fresh out of school, talking to different galleries, figuring out their place in the professional world. Magnus explains that this is when that networking is going to be essential. In our interview, we discuss how many of the skills needed during this period aren’t actually taught in art school!

When young artists have been in the scene for five or ten years, Magnus explains that they reach a critical juncture that defines whether or not they’ll be able to find further success. If they’re being exhibited by the most prestigious galleries or performing at well-known venues, they’re likely to continue being successful and financially stable. If not, this is when artists begin phasing out of a professional art career, instead finding work teaching or bartending and doing their own artwork on the side.

Even if artists are exhibiting their work on a regular basis, it usually has to be within the most exclusive and pretentious places and communities–or it won’t really make a difference. Smaller, less acclaimed galleries or agents represent so many clients that young artists can rarely make their own footprint and gain financial stability. In our interview, Magnus and I discuss how this system is remarkably similar to the sports world in the sense that only the most successful and connected make all the money, while tons of talented people ...