Sales enablement for B2C vs. for B2B - is there a difference? If so, what are the unique challenges and needs the Sales Enablement teams that support them need to address? In this episode Kevin Jones from Filevine shares the insights he’s gained over 6 years of enabling large B2C teams. You’ll hear about:

• H2H (human 2 human) selling
• Onboarding for a product driven company
• Training in a decentralized business
• Keeping up with fast changing consumer demands
• Measuring performance in a B2C environment

Kevin Jones is an experienced sales enablement leader with a diverse background across industries and countries. His passion is helping salespeople discover a passion for selling. He loves spending time with reps to help unlock their full potential. He believes that all sales are innately #h2h, or human-2-human, before they are b2b or b2c. This perspective has given him enablement methodologies that work in a wide variety of organizations at all stages of growth.

Kevin is currently the Sales Enablement Manager at Filevine. Before Filevine, he led sales enablement programs at Vivint. Kevin received his MBA from the David Eccles School of Business at the University of Utah.