Jazerai Allen-Lord says that sneakers are at the center of modern culture. We believe her. She's been writing about sneakers for over a decade, designed her own sneaker for Reebok, and is helping many of the major sneaker brands incorporate diverse voices into the conversation. She knows her shit. In today's episode, Jazerai puts us up on how sneaker brands are continuing to adapt to reflect a changing society, what personal integrity means to her, and what we can all learn from hip hop (and sneaker) icon DMC. If you liked this one, check out these interviews with other sneaker heads: - Josh Luber (StockX) : https://soundcloud.com/rebel_radio/love-and-sneakers-and-hip-hop-how-to-turn-your-passion-into-profit - Eddie Cruz (Undefeated) : https://soundcloud.com/rebel_radio/eddie-cruz-of-undefeated-you-have-to-stand-for-something - Ryan Babenzien (Greats) : https://soundcloud.com/rebel_radio/ryan-babenzien - Sneakertopia : https://soundcloud.com/rebel_radio/sneakertopia-founders-steve-justin-get-out-and-experience-culture

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