In Part 2 of this episode, João and Susy Dias of Fino Oficio continue their conversation with Stephen Diggins and explain why they only hire people with no experience in the wood flooring industry, how they manage to charge so much more money than other wood flooring companies, how they work together as husband and wife, how they handle client relations so that customers realize they don’t have to worry about their wood floors, the mindset common to all elite wood flooring pros, and much more. Find all the industry news, a massive archive of wood flooring articles, the latest blogs and more at woodfloorbusiness.com.  Follow Wood Floor Business on social media: Facebook Instagram LinkedIn TikTok YouTube Pinterest X Join the Wood Floor Business Community + USED Buy/Sell/Trade Facebook Group.