The Business Behind Car Dealership Guy, Yossi Levi
Ish sits down with Car Dealership Guy (CDG) — the anonymous Twitter account turned media mogul of the auto industry. What started as a pseudonymous experiment to blow off steam has evolved into a trusted, fast-scaling content empire serving 50,000+ car dealers and generating millions in sponsorship and service revenue. From bootstrapped marketing stunts to becoming the most trusted voice in auto — this is a masterclass in audience-first building, owning a niche, and turning trust into a business moat.
In this episode, you’ll learn:
- How CDG went from tweeting car-buying tips to owning one of the most influential media platforms in auto retail
- The $1M+ business model behind newsletters, podcasts, live shows, and service partnerships
- Why content velocity and quality matter more than ever in the AI era
- His exact strategy for turning followers into customers and sponsors
- How his small 6-person full-time team runs 14+ content channels
- The real advice car buyers need to know before hitting the dealership
- How to scale from creator → media company without losing your voice or vision
Where to Find Yossi:
https://www.dealershipguy.com/
https://www.linkedin.com/company/cardealershipguy
https://x.com/GuyDealership
https://www.youtube.com/@CarDealershipGuy
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