Back in 2011 when we were starting our first business, Dynamic Duo Training, we were looking for every book possible on marketing. A colleague recommended Seth Godin's books. Never heard of him, but we were intrigued. We dug into a couple of his books, "All marketers are liars" and "purple cow." These books were gold! We then ended up reading 8 more of his books. Which brings us to sharing with you this special conversation we had with Seth Godin himself. This one was special because we have a great deal of respect for Seth's work, the books he's written that has helped us so much within our businesses, and his relentless pursuit to keep putting out game-changing work. Get ready for this one! IN THIS EPISODE, YOU WILL LEARN: How the current education system is broken and what to do about it His unique thoughts on what marketing truly is and why it's such a vital skill to acquire Skill sets vs talents and why skill sets will beat talent every day How Seth wrote book #20, "The Practice" and his process doing it Don't miss this powerful conversation …Tune in here Follow us on Instagram https://www.instagram.com/chrisandericmartinez/ and see the full Show Notes to this episode here https://www.liveadynamiclifestyle.com/podcast/the-game-of-marketing-entrepreneurship-and-skills-you-need-in-2021-with-seth-godin/ Make sure to follow Seth on his Instagram here https://www.instagram.com/sethgodin/ and checkout his websites here: New Book: The Practice trustyourself.com Workshops: akimbo.com Daily Blog: https://seths.blog/ PS: ARE YOU READY TO RISE AS A FIT PRO? Are You Looking to Add Online Training to Your In-Person Training Business! If You Want to Learn the Secrets to Create More Income, Influence, Impact, And Independence… Then Get Grab Our New Book "Rise Of The Fit Pros" and Grab Your Free Gifts Here https://www.riseofthefitpros.com/book1591229422414