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Using behavioural science to persuade your colleagues to do anything (including giving you a pay rise) - with Phill Agnew of Nudge

Change Work Life
Change Work Life
Episode • Nov 19, 2024 • 52m

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#193: Phill Agnew is a marketing expert and host of the highest-ranking marketing podcast in the UK.  He explains what behavioural science involves, how to use marketing principles to get a pay rise, and how to persuade your boss you have a good idea.

What you’ll learn

  • [01:30] How Phill became a marketing expert.
  • [02:49] How curiosity gaps work.
  • [03:48] What behavioural science involves.
  • [05:30] What a “nudge means in a behavioural science context.
  • [07:16] The difference between a nudge and manipulating someone.
  • [09:16] The variable reward techniques gambling apps use to get you addicted to them.
  • [13:18] How social media uses variable rewards to keep you browsing.
  • [14:08] Positive ways variable rewards can be used.
  • [15:15] How to use anchoring to negotiate a salary rise.
  • [18:26] The problems with anchoring.
  • [19:28] Using loss aversion to get a pay rise.
  • [21:15] How to use the commitment principle and consistency principle to get a pay rise. 
  • [24:11] The power of “no” and the door-in-the-face technique.
  • [26:52] How to have a difficult conversation with a colleague.
  • [28:48] What supercommunicators do and how they communicate.
  • [33:20] Techniques you can use when business networking.
  • [36:10] How to persuade your boss that you have a good idea.
  • [42:08] How giving people autonomy changes how they respond.
  • [45:12] How to use behavioural science in the workplace.

Resources mentioned in this episode
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For show notes for this episode, including a full transcript and links to resources mentioned, visit:

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