Europe is facing some rapid changes in the 21. century. How does the population see these changes, what are citizens afraid of and how do they want to live in the future? The CEO of the BAT Future Foundation will present first results of a study that will be published in 2008.

Dr. Ulrich Reinhardt is the CEO of the „Foundation of futurology” of British American Tobacco (formally known as the BAT Leisure-Research-Institute). Reinhardt is a member of several advisory boards and lecturer at the universities of Hamburg, Bayreuth and Bremen (Germany).