Julian Lehr (@lehrjulian) of Stripe joins Erik on this episode. He is the author of the blog post Signalling as a Service.- The background of the post and why he wrote it.- Signalling as a framework and his breakdown of the component parts.- Why there is very little luxury software.- How this intersects with Eugene Wei’s idea of status as a service.- How monetization and signal amplification works in digital products.- His requests for startups in the area.- The next topics that he’s thinking about in the space.- His thoughts on reputation and financial capital.Thanks for listening — if you like what you hear, please review us on your favorite podcast platform. Check us out on the web at villageglobal.vc or get in touch with us on Twitter @villageglobal.