On this episode of Walker Webcast, we were joined by John Burke, President of one of the premier bike brands in the world, Trek Bicycle. John scaled the company, co-founded by his father in 1976 in a barn in Wisconsin, into a global brand. What’s his secret to success?

Willy and John discussed the importance of having a customer-focused company, lessons learned during his career, how e-bikes are revolutionizing the transportation and travel industries, and maintaining a positive, healthy company culture.

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