Today's episode features a throwback from Chris's first appearance on Josh Braun's podcast Inside Selling. In this episode, they talk all about how to sell to a CEO. Josh and Chris talk about lower friction methods to starting a broader conversation that does not ask too much of the person being reached out to. They share CTAs that are not just asking for 15 minutes (or any length of time for that matter) which can be an immediate turnoff as well as what you can offer your prospects to provide value when they are not in active buy mode.