Building a book of business is crucial for lawyers, but engaging them in business development can be a challenge. Many lawyers receive little to no exposure to marketing and business development during their education, making it difficult to naturally embrace this vital aspect of their careers.

Today Cam Dobinson is lucky to be joined by Jennifer Becker, Director of Marketing & Business Development at Marshall Dennehey to discuss how to engage busy lawyers in the critical function of business development.

Jennifer and Cam discuss:

• How Jennifer came to her role in legal marketing & business development and the moment she realised the importance of engaging lawyers in BD
• The attitude and approach that lawyers have to marketing & business development 
• How to successfully approach engaging lawyers in BD
• How to cater to different personalities and approaches across a large number of lawyers
• Key programs that have engaged lawyers and produced good results
• Advice for marketing and BD leaders looking to engage their lawyers in business development