With Lacrosse poised for its Olympic return at the 2028 Games in Los Angeles, engagement with the sport has reached new heights. Leading the surge is Premier Lacrosse League Founder & President Paul Rabil, spearheading growth in PLL attendance, revenue, and excitement. Paul's journey from college star to entrepreneur of the pro game is the stuff of legend. Five years after first going Inside the ICE House, Paul returns to expound on the league's upcoming 6th season, the trials and triumphs of reinstating Lacrosse in the Olympics, and his latest book, "The Way of the Champion: Pain, Persistence, and the Path Forward," out now from Penguin Publishing.  https://www.ice.com/insights/conversations/inside-the-ice-house